Turn in your Hilton Honor points to help Earthquake victims

This morning, after seeing yet another front page of the horrendous devastation done by the earthquake in Haiti, Mike Geraci turned to me in disgust and said, "Why it always the poorest people in the world always get the shaft?"

I wish I had an answer to that.

Because I'm writing like a fiend right now, I'm pretty much ignoring my email. But I had to open this one. It's brilliant. For every 10,000 points you turn in, Hilton will donate $25 to the Red Cross Haitian relief effort. I don't know if other companies are offering similar deals, but it's a fantastic idea. I turned in all my points (which I rarely even remember to ever use anyway). If you're a member of the Hilton Honors program, all you'll need to provide is your name, your HH act number and how many points you'd like to donate (in increments of 10,000).

Dear Hilton HHonors Members: Help the Earthquake Victims in Haiti.

Hilton HHonors® has partnered with the International Federation of Red Cross and Red Crescent Societies to help victims affected by the January 12th earthquake in Haiti. If you would like to support the effort we have arranged for HHonors members to be able to donate points to support relief efforts. For every 10,000 points you donate, we'll send US$25 to the International Federation of Red Cross and Red Crescent Societies. If you would like to join us in supporting the victims of the earthquake in Haiti by donating points please visit us here.