Any one else disappointed in the commercials during the SuperBowl? For me at least, the commercials are the best part. Now, don't get me wrong. I love football. College football, that is. But professional football, outside of the Tampa Bay Bucs, leaves me cold. By halftime I was convinced there wasn't any more creativity left in NY advertising. I mean, is a revolving fridge full of beer the best they can come up with? Then I found out about the banned Xbox commercial. My son showed it to me. Here it is:
Is it violent? Well, yes, I guess it is. But there's no weapons (that you can see), no blood shed, and no one is injured or dies. But it's also fun, innovative and one of the best commercials I've seen in a long time.
I just don't get it. Maybe I'm jaded or maybe my idea of violence is off. I mean, one of my favorite movies of all time is Unforgiven, yet Silence of the Lambs makes me physically ill. Maybe the reason I don't get it is because this commercial reminds me of the way little boys used to play on the playground while I was growing up... before little boys started bringing automatic weapons to school. Maybe this new generation is just too impressionable for make believe. In which case, I guess Micorsoft's call not to air the commercial was a good one and a responsible one from a legal standpoint. But it still makes me sad.